Three Quick Guidelines For Picking a Domain Name

1. Do not pick a name with hyphens, underscores or dashes.

People don't know the difference between them. Furthermore, imagine you're in the elevator with someone, trying to tell them your url (aka domain name) and you have to say "double u, double u, double u, dot the, hyphen, coffee, hyphen, guy, dot com" and not getting through. Your prospect is just not understanding if you mean "hyphen (-)" or "underscore (_)" or what the url is supposed to be.

It's just too complicated. Get rid of the hyphens and just get a domain name without dashes, hyphens or underscores.

2. Pick something simple and straightforward.

Preferably, the name of your company, but if it's not available, pick a name related to what you do. More info about this is in the next point.

3. Perform keyword research to pick out a domain name.

What am I talking about?

Keyword research basically means researching what words people are typing into the search engines to find content related to what you are talking about. Keyword research may be completely irrelevant if you are only interested in a personal blog, and don't care about getting readers. If you care about getting some people to read your blog or visit your site, you may want to do some keyword research.

Here's how to perform keyword research in a nutshell:

Go to Google and type in "keyword research tool" in the search bar. Click on the "Google Adwords Keyword Tool" or on the "word tracker" tool. Read the instructions on the website for how to execute the search.

For instance, using the Google tool, if I were to type in the keyword "running" and then search on that word, I get a list of several hundred running related words and phrases that people are typing into the Google search engine when they look up running related web sites.

From here, it can be as simple as going down the list of results and seeing which domain name, that is related to what I'm going to write about is available. You could also find some other words that you hadn't thought about and then research them.

There are a lot more things to consider when picking a domain name, specially when it comes to performing keyword research, but these 3 things should get you going.

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